Partnership gives FLS channel partners access to Transmit’s MomentAI-powered in-content ad units across FAST and live sports programming

…we’re solving both sides at once: creating new premium inventory inside the programming and bringing advertiser demand for that specific inventory.”

— Seth Hittman, CEO of Transmit

NEW YORK , NY, UNITED STATES, September 10, 2026 /EINPresswire.com/ — Transmit, the intelligence engine for live media monetization, today announced a partnership with Free Live Sports (FLS) to bring new monetization capabilities and premium advertiser demand to FLS and its growing ecosystem of sports content partners.

Through the partnership, participating FLS channel partners will be able to leverage Transmit’s technology and premium advertiser demand marketplace to create and monetize new advertising opportunities across FAST and live sports programming. The capabilities will be available across the FLS platform, with individual channel partners working with FLS to enable the integration.

Powered by Transmit’s MomentAI™, the platform identifies high-impact moments within programming and transforms them into contextually relevant, monetizable inventory. By bringing inventory creation and advertiser demand together, Transmit can help FLS channel partners generate incremental revenue from programming already being distributed across the platform without adding more traditional commercial breaks or disrupting the fan experience.

“Live sports on FAST has solved distribution but not yet monetization,” said Seth Hittman, CEO and Co-Founder of Transmit. “What makes this partnership work is that we’re solving both sides at once: creating new premium inventory inside the programming and bringing advertiser demand for that specific inventory. Live sports commands a premium on television for a reason, and nothing about FAST should change that. For FLS and its channel partners, that means more value from the programming they already deliver, with the fan experience kept at the center.”

FLS has built an expansive portfolio of live sports programming spanning established leagues, emerging sports and passionate niche communities. Through the Transmit partnership, channel partners across that ecosystem now have an additional monetization capability they can activate as they look to grow the commercial value of their streaming audiences.

“Our goal is not only to help sports properties reach more fans, but also to give our channel partners the tools and opportunities they need to build sustainable businesses around their content. By making Transmit’s monetization technology and premium advertiser demand available across the FLS ecosystem, we’re creating another way for our partners to unlock value from their programming while maintaining the viewing experience fans expect.” said Cathy Rasenberger, Co-Founder and President of Sports Studio, Inc. which owns and operates FreeLiveSports.tv.

The partnership further expands Transmit’s presence across premium live sports and connected TV and reflects the company’s broader approach to helping media owners connect content, inventory creation and advertiser demand in an increasingly fragmented streaming marketplace.

About Transmit
Transmit is the leading technology platform for creating and delivering advertising experiences across premium streaming video. Its technology enables content owners, streaming platforms and advertisers to create incremental inventory and activate dynamic advertising formats around the moments that matter most, without disrupting the viewing experience. Transmit works with leading media and technology companies across live sports, entertainment and news. For more information, visit www.transmit.live.

About Free Live Sports
Free Live Sports is operated by Sports Studio Inc. and stands as the premier global destination for free, ad-supported streaming of live athletic events. With a robust lineup exceeding 125 channels that highlight both major leagues and emerging niche competitions, the platform remains accessible across all connected hardware at no cost. Additional details can be found at FreeLiveSports.tv.

Jen Crompton
Sharp Pen Media
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