HIVEX Merchant Program Expands the Value of Cross-Border Payment Connectivity

Collaboration with iPASS and 7-ELEVEN demonstrates how payment networks can drive user adoption, consumer engagement and merchant growth

SUNNYVALE, CA, UNITED STATES, October 26, 2026 /EINPresswire.com/ — TBCASoft, developer of the HIVEX^®️ cross-border payment network, today announced a new campaign under its HIVEX Merchant Program (HMP), in collaboration with iPASS Corp. and 7-ELEVEN, Inc. in Taiwan. The initiative offers eligible PayPay users from Japan, a 50% discount when purchasing eligible iPASS stored-value cards using their PayPay app at participating 7-ELEVEN stores, demonstrating how cross-border payment connectivity can create new opportunities for consumer acquisition, engagement and merchant growth.

From Payment Connectivity to Commercial Collaboration

Payment interoperability enables consumers to pay across borders, but its value extends beyond payment acceptance. The HIVEX Merchant Program builds on the network’s cross-border payment capabilities to create new commercial opportunities for payment ecosystem partners and merchants. Through targeted promotions and joint initiatives, HMP enables partners to drive payment adoption, stimulate consumer spending, strengthen customer engagement and expand their reach to new customer segments. The collaboration between iPASS and 7-ELEVEN illustrates how partners can leverage cross-border payment connectivity to connect payment users with merchant offerings, create new consumer touchpoints and support incremental business growth.

“Beyond connecting payments, we are transforming connectivity into a powerful engine for commercial growth,” said Ling Wu, Founder and CEO of TBCASoft. “Through the HIVEX Merchant Program, we aim to help our partners explore new ways to attract customers, encourage spending and expand merchant engagement. By bringing payment ecosystems and merchants together, we can support commercial opportunities that go beyond the transaction itself.”

Expanding the Commercial Potential of HIVEX

TBCASoft will continue to expand the HIVEX Merchant Program through collaborations across retail, travel and everyday spending, creating new opportunities for payment providers and merchants to reach customers, stimulate commerce and grow their businesses. As HIVEX expands across markets, HMP will help translate the network’s cross-border reach into broader commercial opportunities, positioning HIVEX not only as an enabler of payment interoperability, but also as a catalyst for business growth.

About HIVEX

HIVEX is an innovative federated payment framework designed to enable interoperability across payment ecosystems while allowing participants to maintain their own governance, compliance structures, and commercial relationships. HIVEX connects acceptance partners, mobile-wallet ecosystems, and payment networks to enable scalable payment interoperability across markets and form factors.

Media Contact

TBCASoft, Inc.
Marketing@TBCASoft.com

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