New turkey-shaped retro device turns hosting into a team effort with timely prompts that give guests simple ways to lend a hand

Key Takeaways

• Butterball launches the Butterball Buddy, a new limited-time offered turkey-shaped device giving Thanksgiving guests a way to pitch in before hosts have to ask. Get one free at www.ButterballBuddy.com the first three Mondays in November at 1 p.m. ET, while supplies last.
• Butterball Togetherness Report™: 2026 Thanksgiving Outlook finds 85% of Thanksgiving hosts prefer guests to offer help, but only 38% actually ask.
• The Butterball^® Turkey Talk-Line^® celebrates 45 years of helping holiday hosts, with more than 50 experts available Nov. 2 through Dec. 24 at 1-800-BUTTERBALL and Butterball.com.

GARNER, N.C., Nov. 2, 2026 /PRNewswire/ — Butterball, LLC, the company known for the most recognized and loved* turkey brand in the U.S. and the Butterball^® Turkey Talk-Line^® is back to help holiday hosts this Thanksgiving. Launching today is the limited-time offered Butterball Buddy, a first-of-its-kind, turkey-shaped retro notification device that puts an analog spin on Thanksgiving by serving up simple, timely tasks for guests throughout Thanksgiving Day before the host has to ask. The Butterball Turkey Talk-Line, celebrating its 45^th year, also opens today, with over 50 experts ready to answer any and all turkey and holiday cooking questions.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/butterball/9425551-en-butterball-introduces-butterball-buddy-this-thanksgiving

The idea for the Butterball Buddy comes from a familiar Thanksgiving tension. According to the Butterball Togetherness Report™: 2026 Thanksgiving Outlook**, 85% of holiday hosts would prefer guests to offer help rather than having to ask, yet only 38% actually ask guests to pitch in. The Butterball Buddy turns those good intentions into action. Its pre-programmed prompts, informed by Butterball’s annual Togetherness Report™ and 45 years of Butterball Turkey Talk-Line expertise, give guests a way to lend a hand where hosts need it most, from setting the table to tackling the dishes.

How to Get a Butterball Buddy
Starting today at 1 p.m. ET, visit www.ButterballBuddy.com to order a free Butterball Buddy, while supplies last***. Additional quantities will be released at 1 p.m. ET on Nov. 9 and Nov. 16.

How Your New Thanksgiving Sidekick Works

• Once the gathering begins, guests pass the Butterball Buddy from person to person. When it chimes and vibrates, the person holding it receives an actionable task – tailored and timed to follow the rhythm of Thanksgiving Day – before, during, and after the meal.
• Pass-it-on design keeps the help going: after accepting a task and completing it, the guest passes the Buddy to the next person.
• Flip the Buddy over to find Butterball Turkey Talk-Line contact information for turkey help and tips!
• After Thanksgiving, the Buddy doubles as a kitchen timer for year-round cooking.

“For more than 70 years, Butterball has helped hosts put a delicious Thanksgiving meal on the table, with turkey options for gatherings big and small,” said Valerie Saint Sing, seasonal senior brand manager at Butterball. “And for 45 years, the Butterball Turkey Talk-Line has been a trusted resource providing hosts the turkey expertise they need for the big day. New this year, we’re helping beyond the turkey with the Butterball Buddy, which gamifies the Thanksgiving experience and gives guests an easy way to pitch in before the host has to ask. During the holidays, Butterball is all about helping hosts spend less time managing the day and more time enjoying it with friends and family.”

45 Years of Talking Turkey
Since 1981, the Butterball Turkey Talk-Line has helped millions of holiday hosts with turkey-related questions. Now celebrating its 45th year, the Talk-Line includes more than 50 culinary experts – including chefs, teachers, food scientists and registered dietitians – ready to help hosts tackle questions ranging from thawing and roasting to checking for doneness and handling leftovers.

Additional Holiday Resources
Whether it’s your first time hosting or your fiftieth, Butterball Turkey Talk-Line experts are available Nov. 2 through Dec. 24 to help this holiday season.

• Phone: 1-800-BUTTERBALL (1-800-288-8372)
• Text: 844-877-3456
• Social media: Butterball’s Instagram, Facebook, YouTube, TikTok and Pinterest channels
• Butterball.com: Email or chat live with the Turkey Talk-Line experts via Butterball.com, plus find trusted recipes, how-to videos and other resources.

About Butterball
Butterball^® is the best known and most loved* brand of turkey in the U.S. Bringing people together over wholesome homemade meals for more than 70 years, Butterball, LLC, provides retail and foodservice products to customers in more than 30 countries. The company is committed to being an industry leader in quality, food safety and animal care and well-being, and was the first American Humane Certified™ turkey company and has achieved certification for over a decade. Based in Garner, N.C., the company employs over 7,000 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina. For consumer questions or information, visit Butterball.com or call the Butterball^® Turkey Talk-Line^®, 1-800-BUTTERBALL (1-800-288-8372).

About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the Butterball^® Turkey Talk-Line^® has helped millions of consumers since its first season in November 1981. Each November and December, professionally trained turkey experts assist holiday cooks through the Turkey Talk-Line (1-800-BUTTERBALL), Butterball.com, Facebook, Twitter, Instagram, live chat and email in the United States and Canada. With more than 50 staff members, the Turkey Talk-Line has the resources to answer questions from both English- and Spanish-speaking callers.

About The Butterball Togetherness Report™: 2026 Thanksgiving Outlook
Butterball partnered with Circana to commission an online survey among a nationally representative sample of 1,374 U.S. adults. The survey was fielded by Circana in July 2026.

Media Contact:
butterballmedia@edelman.com

* Source: Kantar Brand Health Tracking Study December 2025 N=400 National Sample
** Source: Butterball Togetherness Report™: 2026 Thanksgiving Outlook
***NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S. States and D.C., who are 18 years old or older as of the date of entry. Giveaway consists of 3 non-consecutive entry periods as follows: 11/2/26 – 11/5/26; 11/9/26 – 11/12/26; and 11/16/26 – 11/19/26 or when all prizes are claimed per entry period, whichever occurs first. For Official Rules and entry dates, visit ButterballBuddy.com. Sponsor: Butterball LLC.

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SOURCE Butterball, LLC