U.S. Halloween Spending Projected to Reach $13.5 Billion
Halloween spending in the United States is projected to hit $13.5 billion, with consumers allocating funds towards candy, decorations, and costumes, according to the National Retail Federation.
Grand Rapids Kalamazoo Battle Creek, MI, October 19, 2026 —
Halloween spending in the United States is projected to reach $13.5 billion, with consumers planning to direct money toward candy, decorations and costumes, according to the National Retail Federation.
The figure is a projection, not a reported total of completed purchases. The information provided does not specify the year covered by the estimate or when the spending is expected to take place. It also does not include a comparison with previous years, so the size or direction of any change cannot be determined from the available details.
The three spending categories named in the projection cover confectionery, seasonal decorations and costumes. No dollar amounts or shares are provided for individual categories, and the information does not indicate which category is expected to account for the largest portion of the total. It does not describe how the projection was produced or provide survey details.
The National Retail Federation is identified as the source of the estimate. Further details about the underlying data, including the number of consumers surveyed or the assumptions used, were not provided. As a result, the $13.5 billion figure should be understood as the federation’s stated projection, rather than a verified final measure of Halloween purchases.
The available information establishes the projected overall spending and the broad types of goods consumers are expected to buy, but offers no additional breakdown by product, consumer group or location within the United States.
Story summarized from the original created by Olivia Bosar on www.woodtv.com, see more information here.
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